BEARBRICK LOCKER: NTWRK
Executed a premium celebrity seeding program for NTWRK centered on Medicom Toy’s iconic Bearbrick—one of the most coveted collectibles at the intersection of art, fashion, music, and street culture—to deepen brand awareness and drive adoption of its live-stream shopping platform.
Bearbricks, known for limited production runs and collaborations with artists, luxury houses, and global brands, have become cultural status objects, making them a natural product category for NTWRK’s drop-driven, community-led commerce model.
To bring this culture to life offline, NTWRK commissioned custom, clear display crates engineered to hold 4, 6, or 8 Bearbricks, turning each set into a gallery-grade presentation rather than standard product packaging. These crates emphasized scarcity, collectibility, and design, while encouraging organic social sharing.
The cases were hand-delivered to influential creatives, cultural tastemakers, and celebrities—including DJ Steve Aoki and FaZe Banks—individuals whose personal brands are deeply tied to collecting, street culture, and digital influence. Their organic posts and visibility positioned NTWRK as a trusted marketplace within the high-value collectible ecosystem.
Beyond influencer seeding, NTWRK extended the campaign into audience growth and conversion by offering an additional exclusive Bearbrick crate as part of a sweepstakes, directly incentivizing app downloads, account creation, and user engagement.
By pairing physical luxury with digital access, NTWRK transformed Bearbrick culture into a growth engine—demonstrating how experiential gifting, celebrity alignment, and limited-edition collectibles can drive both cultural relevance and measurable platform growth for live-stream commerce.
