EXPERIENTIAL.

We turn brands into lived experiences—moments people can step into, participate in, and remember. Through events and activations, it creates real connection and cultural relevance beyond traditional advertising. CREWED designs immersive experiences that bring communities together around brands; blending culture, storytelling, and human-centered design to spark engagement, build belonging, and extend impact beyond the moment.

FORBES: UNDER 30 SUMMIT KICKOFF w/ MACHINE GUN KELLY CLEVELAND, OH

With thousands of Forbes Under 30 power players descending on Cleveland, the challenge was to cut through a packed summit schedule and introduce UN/DN LAQR nail polish to a highly discerning, trend-driving audience. We delivered an immersive, invitation-only experience that felt more like a cultural moment than a branded event.

A custom nail bar activation inside the Marble Room invited guests to engage directly with the product in a social, expressive setting, celebrating the intersection of music, art, and beauty. The result: a high-impact kickoff drawing 500+ influential entrepreneurs, leaders, and celebrities—positioning UN/DN LAQR at the center of culture and conversation.

SKULLCANDY + SUPRA:
LAUNCH PARTY LIVE STREAM

Supra Footwear & Skullcandy hosted a high-energy rooftop event at NeueHouse Hollywood to launch their sneaker and headphone collaboration. Blending music, art, and street culture, the night featured a live performance by Chicago artist Saba, anchoring the launch in contemporary culture. Photo booths and art installations drove hands-on engagement, creating a shared cultural moment that unified the global teams.

Announcement poster for a collaboration between SUPRA and Skullcandy, featuring a pair of high-top sneakers, a pair of over-ear headphones, and a running shoe. The event is scheduled for November 24, 2018, at Supra Tokyo Harajuku, with music by Alamaki, Uki, and Norio from 7:00 PM to 9:00 PM.
A man wearing a black and white baseball cap, holding a microphone, in front of a blue background with the text 'WATCH THE LIVE' at the top.
Group of people with some holding knives, smiling, and laughing in a studio with a white background.

SLEEP NUMBER: it BED
CES - LAS VEGAS, NV

Sleep Number launched the it Bed—an early connected smart bed powered by biometric sensors and the SleepIQ app—amid a crowded field of emerging bed-in-a-box brands. The challenge was to make complex sleep technology intuitive and compelling for Millennial and Gen Z audiences.

Exhibition booth featuring a pink bed, a large green display with the text "better sleep? say hello to it by Sleep Number," and a decorative hanging spherical light fixture with geometric patterns.
Exhibit at a trade show with a bed on a circular platform, pink and green accents, and a large display screen showing a person lying down with the text 'the only bed' above.
Display booth with a green backdrop featuring the text 'it' by Sleep Number, showcasing beds and a bubble-like canopy.
Trade show booth with the Sleep Number and It logos, featuring a curved transparent structure illuminated with purple and pink lights.

We designed an immersive phygital booth blending hands-on interaction with digital storytelling. The activation drove strong engagement and earned a CES Innovation Awards “Best of Innovation” Honoree in Home Appliances, signaling the brand’s future-forward path.

IBM: 100 YEAR ANNIVERSARY
THINK EXHIBIT - NYC

Nighttime city scene with a large digital display showing a 3D graph with red and blue dots, along with time and air quality data. People sit and stand on benches along a sidewalk next to the display.
A dimly lit museum or exhibition space with multiple digital display panels featuring images and text. Several visitors, including a silhouette of a woman in the center and a man with a long beard on another panel, observe the exhibits.
Outdoor digital display with pollution data, people sitting and standing, and a large sign that says 'THINK' at an urban public space during evening.

Celebrating 100-year’s of “making the world work better,” the challenge was translating complex ideas—data and global systems—into a public experience accessible to everyone from children to business leaders. The exhibit featured immersive elements: a 123-foot LED data wall visualizing live metrics like air quality, water use, solar energy, and traffic; and a 12-minute film across 40 screens tracing human progress from agriculture to modern infrastructure.

By blending live data, cinematic storytelling, and hands-on interactivity, IBM made abstract concepts tangible—demystifying technology and positioning the brand as a visionary cultural and technological leader shaping the future of cities and global progress.

A.A.L.F. RADICAL BLACK FUTURES - MINNEAPOLIS, MN

The African American Leadership Forum identified a critical gap: spaces for imagination are fragmented, collective strategy is limited, and few environments integrate Black futurism, creativity, and political clarity. The challenge wasn’t talent—it was the lack of intentional spaces where Black leaders can practice and prototype the futures they’re building.  An experiential platform that turns imagination into shared action, convening artists, movement builders, scholars, and community leaders in intentionally designed environments. Through sensory design, cultural ritual and strategic dialogue—paired with storytelling and collaborative labs—the series reconnects lineage with possibility, strengthening creative capacity, collective strategy, and belonging.

LUCAS FILMS x NEFF : STAR WARS LEGION EXHIBIT

An artist is painting a large portrait of a Stormtrooper from Star Wars on a wall at an art gallery. The artist is wearing a red shirt with the number 28 and the name Mickey on the back. There is a crowd of people watching the artist work, some sitting on the floor and others standing. The scene is lit with gallery lighting, and art supplies are scattered on the floor.
At an exhibition, a person dressed as a Stormtrooper from Star Wars stands next to a large vertical banner for the Star Wars Legion event, describing the event's purpose and connection to the Star Wars universe.
Two stormtroopers in armor holding guns, standing inside a building with a sign that reads 'Fresh' on the wall behind them, near a window showing parked cars outside.
Colorful Star Wars-themed helmets designed as a Stormtrooper helmet with a pineapple on top, and two other helmets with Stormtrooper and camo designs.
Ice cream cone topped with pink icing, chocolate drizzle, rainbow sprinkles, a cherry, and a mini Stormtrooper helmet from Star Wars.

An activation that cut through the noise of May the 4th while engaging both loyal fans and culture-forward audiences, the goal was to position Neff not just as a licensee, but as a creative collaborator within the Star Wars universe. The Star Wars Legion Exhibit at the Robert Vargas Gallery transformed the launch into a cultural moment, with hundreds of artists reimagining stormtrooper helmets as works of art.

Live mural painting, music, and a high-energy opening blended fine art, fandom, and lifestyle culture. By anchoring the collaboration in an art exhibition rather than traditional retail, the launch elevated Neff’s cultural relevance and positioned the collection as a meaningful extension of Star Wars’ legacy.

SUPRA FOOTWEAR: ELEVATE PRO MODEL & FILM RELEASE

A person dancing in front of a large crowd under a bridge on a city street.
Crowd of people waiting in line outside a building on a city street.
Group of people gathered around a DJ table in a dark room, some taking photos and others watching, with a few fire extinguishers on the table.

For Spencer Hamilton’s first Supra Elevate pro model, Supra needed more than a product drop—it needed an authentic connection to skate culture and Spencer’s creative identity. The launch centered on a skate film premiere and live event in Vancouver, B.C., celebrating both the Elevate sneaker and Spencer’s story.

Hosted at Anti Social during the Canadian Skate Tour, the premiere created a cultural moment where skaters, fans, and influencers experienced the shoe through Spencer’s skating first. The community energy elevated the reveal into a story-driven celebration.