LEGENDS NEVER DIE:
JUICE WRLD 999
NTWRK partnered with 999 Club and Juice WRLD’s estate to release the “Legends Never Die” Vinyl Action Figure, a limited-edition collectible honoring the life and influence of Juice WRLD (Jarad Higgins).
Designed by acclaimed artist Cattyum, known for emotionally driven, character-forward art toys, the figure transforms Juice WRLD’s energy into a physical tribute. Standing 15 inches tall and inspired by his look in the “Bad Boy” music video, the piece was created to carry forward his message of resilience, honesty, and hope.
Juice WRLD’s cultural impact is undeniable—his raw emotion, genre-blending sound, and vulnerability made him a voice for a generation. To build authentic hype ahead of the exclusive drop on NTWRK’s live-stream shopping platform, the launch centered on a high-touch influencer seeding strategy.
Custom-crafted crates containing the vinyl figure and an exclusive 999 T-shirt were hand-delivered to Juice WRLD’s collaborators and cultural heavyweights. A standout moment came when Grammy-nominated super-producer Hit-Boy received his crate directly at the studio, capturing genuine excitement and respect during an unboxing that underscored the figure’s meaning and collector value.
Artists like Machine Gun Kelly, and Trippie Redd also received the set, extending organic buzz across music and street-culture circles.
The campaign was amplified with a cinematic stop-motion film, bringing the figure to life in a stylized 3D world, and timed alongside the release of “Sometimes” from Fighting Demons (Deluxe).
The result was more than a product launch—it was a cultural moment, proving how legacy-driven storytelling, elite seeding, and immersive content can turn a collectible into a lasting symbol.
