MR. FLOWER FANTASTIC

EX

2021, The Messi Store — the lifestyle brand extension of soccer legend Lionel Messi — partnered with acclaimed artist Mr. Flower Fantastic to release a bespoke collectible: the Handle With Care Messi 10 planter. This limited-edition piece was crafted as a football-shaped planter made from cast marble, filled with planting essentials and bundled with a commemorative Messi Brand T-shirt and authentic materials. The drop was hosted exclusively on the culture-focused livestream shopping platform NTWRK, exposing the product to a highly engaged Gen-Z and millennial audience.

Rather than a typical apparel or accessory drop, the collaboration married functional art with cultural storytelling — blending Messi’s global sporting identity with Mr. Flower Fantastic’s distinctive sculptural aesthetic. The planter reflected both Messi’s football legacy and humility — grounded in symbolic elements like soil sourced from parts of Messi’s global journey.