CREWED is a dynamic cultural influence and creative marketing agency that specializes in building strong connections between brands and their consumers by generating cultural and social capital. Founded by Asa-Azriel “Ace” Rice, the CREWED partners have been creating impactful brands, brand moments in the Entertainment, Fashion, Consumer Packaged Goods and Service industries for the last 20+ years, working with both cutting-edge start-ups and revitalizing legacy brands.

We believe in the power of partnership, harnessing the alchemy of collaboration. With a foundation in grassroots and direct-to-consumer marketing, CREWED has evolved alongside the digital shift, mastering the art of engaging consumers that live a digitally connected life. Our mission is to craft unforgettable brand experiences that resonate with people's identities and aspirations.